As a critical component of search engine optimization (SEO), keyword research has the potential to make or break the success of any digital campaign, regardless of the size of the business or corporation involved.

It is well documented that a majority of customers, which is approximately 70%, prefer utilizing a company’s website to get information as opposed to more traditional methods such as phone or email. This trend is reflective of the fast-paced nature of modern information-seeking behavior, where individuals demand quick and reliable answers.To meet these expectations and...