With nearly four billion people using social media, it’s no wonder that 80% of marketers today rely on this platform for their business. Here are some tips to get you started with social media marketing (SMM)
- Understand who is relevant in terms or age range?
- What content will resonate most effectively?
- Shoot video vs photos/blog posts?
With social media marketing, you’re using social media channels like Facebook, Twitter, and Instagram to promote your business and/or products and services. The first step to take with SMM is to define your target audience since social platforms today make it easy to deliver messages based on various demographics, locations, and other relevant factors. The SMM process also involves:
- Picking platforms suitable for your brand and ones your target audience uses most
- Setting realistic and achievable goals with SMM
- Creating accounts on your preferred platforms that include profiles with links back to your website
- Analyzing results and tracking metrics that matter most to you
- Publishing fresh, relevant, and consistent content
Three main types of social media marketing:
Community management is focused on driving engagement. It also refers to interacting with your social media followers by responding to comments and concerns and maintaining general interest.
Here you’re presenting content that generates leads and inspires interaction with your business. “Content” for SMM should include a mix of text, images, photos, videos, and curated content from followers.
Growth is where you focus on efforts to boost your social media following on your various platforms. Growth also includes driving more traffic back to your site and/or physical business location and expanding your overall social footprint.
You can’t rely on just one or two posts to drive the vast majority of your social media marketing. You need a steady stream that is updated frequently with good content in order to be successful. The key thing when using other channels as part of an overall strategy, such as blogging elsewhere online (e-mail newsletter etc.),–is consistency; make sure you post consistently at least Once per Week!